the study of signs and symbols and their use or interpretation (adj: semiotic)
the Soviet system was an 'empire of signs', in which even the Nomenklatura themselves--including Stalin and Molotov--were engaged in interpreting a complex series of social semiotic signs
With the work of the Prague school, the term 'structuralism' comes more or less to merge with the word 'semiotics'. 'Semiotics', or 'semiology', means the systematic study of signs, and this is what literary structuralists are really doing.
What semiotics represents, in fact, is literary criticism transfigured by structural linguistics, rendered a more disciplined and less impressionisticenterprise
all the great dualisms of Western philosophy--reality and appearance, pure radiance and diffuse reflection, mind and body, intellectual rigour and sensual sloppiness, orderly semiotics and rambling semiosis