archive/dissertation
Nick Srnicek,
Douglas Rushkoff,
Robert W. McChesney,
Christian Fuchs,
Tim O'Reilly,
Franklin Foer,
McKenzie Wark,
Mark Andrejevic,
Evgeny Morozov,
Wolfgang Streeck
possibly relevant for my dissertation
This is why the leading voices today are those that still treat the emerging digital economy as Industrialism 2.0 or, as Massachusetts Institute of Technology professors Erik Brynjolfsson and Andrew McAfee put it in the title of their respected business book, The Second Machine Age. It’s no wonder such ideas captivate the business community: for all their revolutionary bravado they are actually promising business as usual. Workers will continue to be displaced by automation, corporations will remain the major players in the economic landscape, and it’s up to people to keep up with the pace of technological change if they want to survive. This is not a revolutionary vision but a reactionary one. Everything is supposed to change except the economic platform and its bias toward growth—which is probably the most arbitrary piece in the whole puzzle.
love that he (rightly) calls them out for being reactionary
The unsustainable endgame is an economy based entirely on marketing and advertising. In its currently inflated state, the entirety of advertising, marketing, public relations, and associated research still accounts for less than 5 percent of gross domestic product (GDP), by the very most generous estimates.27 Furthermore, unscrupulous Web site owners have now learned to use robotic ad-viewing programs to juice their revenue from pay-per-click advertising. Most of these bot programs run secretly on the computers of everyday users in the form of malware, a kind of minivirus that co-opts a computer’s processing power. Bots now comprise an estimated 25 percent of all online video ad viewers and 10 percent of all static display ads. In 2015, advertisers are projected to lose $6.3 billion in pay-per-click fees to these imaginary viewers.28 Consider the irony: malware robots watch ads, monitored by automated tracking software that tailors each advertising message to suit the malbots’ automated habits, in a human-free feedback loop of ever-narrowing “personalization.” Nothing of value is created, but billions of dollars are made.
Though ingenious, Lanier’s solution could actually dehumanize things even further. If we are paid chiefly for our data, then we are all performing for the machines instead of one another. We are earning money not for the ways we create value for people but for all the passive activities that happen to be data intensive. Our only value to this digital economy comes from those aspects of ourselves that can be quantified. It may solve the problem of getting a whole bunch of activity back “on the books,” but to what end? So we can register some credits on a balance sheet? Must we accept “the books”—presumably, the double-entry ledger—as the fundamental operating system?
The problem with trying to get all human activity back on the books is that the books themselves are not neutral. They are artifacts of a very specific moment in human history—the beginning of the Renaissance—when the two-column ledger was instituted and everything came to be understood as a credit or a debit in a zero-sum game of capital management. Feeding more activity to the ledger simply cedes more of humanity and business alike to a growth-centric industrial model that was invented to thwart us to begin with.
a very specific critique of Jaron Lanier to draw on for diss
Besides, learning code is hard, particularly for adults who don’t remember their algebra and haven’t been raised thinking algorithmically. Learning code well enough to be a competent programmer is even harder. Although I certainly believe that any member of our highly digital society should be familiar with how these platforms work, universal code literacy won’t solve our employment crisis any more than the universal ability to read and write would result in a full-employment economy of book publishing.
It’s actually worse. A single computer program written by perhaps a dozen developers can wipe out hundreds of jobs. Digital companies employ ten times fewer people per dollar earned than traditional companies. Every time a company decides to relegate its computing to the cloud, it is free to release a few more IT employees. Most of the technologies we are currently developing replace or obsolesce far more employment opportunities than they create. Those that don’t—technologies that require ongoing human maintenance or participation to work—are not supported by venture capital for precisely this reason. They are considered unscalable because they require more paid human employees as the business grows.
link this to Patrick's NS piece
point of tech is to wipe out jobs
When technology increases productivity, a company has a new excuse to eliminate jobs and use the savings to reward its shareholders with dividends and stock buybacks. What would have been lost to wages is instead turned back into capital. So the middle class hollows out, and the only ones left making money are those depending on the passive returns from their investments.
No question, digital technology has created tremendous new avenues for growth. Apple, Google, Facebook, Amazon, Microsoft, and many other corporations have created new opportunities and new millionaires. But as a result of their extractive, monopolistic practices, the landscape is left with less total activity and potential for growth. The pie is smaller, or at best staying the same, but these digital businesses have managed to get bigger pieces of it—making it harder for every other corporation around, including themselves in the long term.
In large part, this is because they’re still operating as if they were twentieth-century industrial corporations—only the original corporate code is now being executed by entirely more powerful and rapidly acting digital business plans. What algorithms do to the trading floor, digital business does to the economy. In the purely rational light of the computer program, a digital corporation is optimized to convert cash into share price—money and value into pure capital. Most of the people enabling this have no reason to believe it is harmful to the business landscape, much less to human beings
something to cite I guess
Amazon retrieves the spirit of empire by colonizing not just verticals within its own category but horizontals in everyone else’s. It first established a platform monopoly in books by selling books at a loss, in the manner of Walmart using its ample war chest of capital to undercut local stores. A simple loyalty perk like free shipping was eventually revealed to be the ever-expanding, increasingly sticky Amazon Prime. Amazon then leveraged its monopoly in books and free shipping to develop monopolies in other verticals, beginning with home electronics (bankrupting Circuit City and Best Buy), and then every other link in the physical and virtual fulfillment chain, from shoes and food to music and videos.
[...]
Amazon isn’t really a new sort of company so much as a very old sort of company. It is leveraging digital platforms the way colonial powers once leveraged their exclusive shipping routes to the New World. (Both even have pirates to watch out for!) That’s why none of this is ever about bringing more value to people or—heaven forbid—helping people create and exchange value on their own. Digitizing the corporation simply affords it ever more efficient and compelling ways to extract what remaining value people and places have to offer.
I really like the title
As corporate law is currently structured, CEOs and their boards of directors can be held liable if they fail to do everything in their power to maximize quarterly returns for public shareholders. CEOs are not merely incentivized to pursue the short-term bottom line; they are legally obligated. Rather than liberating the corporation from such ultimately counterproductive rules, the digital age has put them on automatic, exacerbating their impact and making them appear more permanently embedded than ever. The more promising potential of the digital environment would be to revise the corporation itself to our liking. That’s the invitation here—not to digitize the corporation with technology but to approach the corporation itself from a digital perspective of redesign. The corporation’s charter can be recoded.
a little too corporation-centred for my liking but this is a good view to mention in my diss (in terms of existing proposals)
[...] speculators saw in digital technology a gateway to a new, virtual form of colonialism: a new place to lend and deploy capital, new territory for growth.
Alas, the big data profiles of teenagers can’t support the same robustness of growth as entire continents of slaves and spices. Besides, consumer research is all about winning some portion of a fixed number of purchases. It doesn’t create more consumption. If anything, technological solutions tend to make markets smaller and less likely to spawn associated industries in shipping, resource management, and labor services. They make the differential between real growth and return on capital worse, not better. This means they push the banks and investors even further away from anything like real earnings until eventually there’s a complete disconnect between capital and value.
big fan of the colonialism metaphor tbh. shoot that shit straight into my veins
I don't agree that it doesn't create more consumption though. Maybe not more overall (perhaps??) but definitely more in certain sectors (useless commodities, experiences, etc)
At one well-meaning Southern California fitness app startup I visited regularly, the young founders held weekly meetings at which the chief technology officer would educate his engineers on different aspects of the development process. But as time went on, he grew less likely to lecture on programming biofeedback interfaces than on business strategy. It was as if he had cracked a new sort of code. He spoke of scalable solutions, long-term contracts, and high switching costs—steps they could take to ensure “defensible outcomes” and achieve a “platform monopoly.
He had fully accepted the startup playbook’s emphasis on massive growth above all else and was now turning his tremendous capacity for programming toward that singular, highly limited ambition. The product was less important now than the prize. He and his partner were not in a position to entertain a true disruption of the marketplace, anyway. They had won one of those pitch-your-idea contests by coming up with an idea literally overnight. The venture capital flowed in days later, and these kids were—like so many other young entrepreneurs who accept tens of millions of dollars up front—obligated to build a company worth a billion dollars.
lolll this is like exactly what I'm saying in Silicon Inquiry