Scholars are often so blinded by the "newness" of technology-enabled media that even critical scholars have lost sight in situating the apparently new phenomenon in the continuity and transformation of capitalism. A Marxist approach is necessarily historical materialist. Therefore political economists aim to "[examine] the dynamic forces in capitalism responsible for its growth and change. The object is to identify both cyclical patterns of short-term expansion and contraction as well as long-term transformation patterns that signal fundamental change in the system" (Mosco 2009, 26). Political economists ought to examine the inherent contradictions in capitalism and how capitalism evolves and renews even though--or especially because--it is not a sustainable political economic system. It is thus imperative to examine how corporations seek new capital once they encounter an over-accumulation of capital.