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The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media
by Lee McGuigan (editor)
Aug. 5, 2018 - Aug. 5, 2018 (read/capitalism-etc/silicon-valley-etc/dissertation)

McGuigan, L. and Manzerolle, V. (2014). The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media. Peter Lang Inc., International Academic Publishers.


Peter Lang Inc., International Academic Publishers, 2014. 328 pages. Paperback. 9781433123597

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19

View terms (5)
p.202
vicissitudes »
6 years, 4 months ago
notable
(noun) a change or variation occurring in the cou…
p.197
elision »
6 years, 4 months ago
notable
(linguistics) the omission of a sound or syllable…
p.197
polysemous »
6 years, 4 months ago
notable
when a word or phrase has multiple meanings (from…
p.82
exigent »
6 years, 4 months ago
notable
(adjective) requiring immediate aid or action / (…
p.60
dross »
6 years, 4 months ago
notable
(noun) the scum that forms on the surface of molt…
View all 44 notes
p.245
post-Fordist capitalism
6 years, 4 months ago
[...] More generally, post-Fordist capitalism and…
p.243
the animating ideology of consumerism
6 years, 4 months ago
[...] By promising people that it is possible to …
p.220
the scarcest of scarce resources
6 years, 4 months ago
In the cut-throat competition for the scarcest of…
p.214
the audience commodity is a fictitious commodity
6 years, 4 months ago
The audience commodity is not a material thing, b…
p.212
the personal data economy
6 years, 4 months ago
[...] the personal data economy, as a site for ca…

xi

Foreword
by Vincent Mosco

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xi

Foreword
by Vincent Mosco

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1

1. After Broadcast, What? An Introduction to the Legacy of Dallas Smythe
by Lee McGuigan

0 / 5
1

After Broadcast, What? An Introduction to the Legacy of Dallas Smythe
by Lee McGuigan

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23

2. Audiences, Commodities and Market Relations: An Introduction to the Audience Commodity Thesis
(missing author)

William H. Melody

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23

Audiences, Commodities and Market Relations: An Introduction to the Audience Commodity Thesis
(missing author)

William H. Melody

0 / 0
29

3. Communications: Blindspot of Western Marxism
by Dallas Smythe

0 / 5
29

Communications: Blindspot of Western Marxism
by Dallas Smythe

0 / 5
55

4. Introduction to The Blindspot Revisited
by Graham Murdock

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55

Introduction to The Blindspot Revisited
by Graham Murdock

0 / 0
59

5. Blindspots Abut Western Marxism: A Reply to Dallas Smythe
by Graham Murdock

1 / 3
59

Blindspots Abut Western Marxism: A Reply to Dallas Smythe
by Graham Murdock

1 / 3
71

6. Introduction to "Ratings and the Institutional Approach"
by Eileen R. Meehan

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71

Introduction to "Ratings and the Institutional Approach"
by Eileen R. Meehan

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75

7. Ratings and the Institutional Approach: A Third Answer to the Commodity Question
by Eileen R. Meehan

1 / 3
75

Ratings and the Institutional Approach: A Third Answer to the Commodity Question
by Eileen R. Meehan

1 / 3
85

8. Introduction to "Watching as Working"
by Sut Jhally

0 / 0
85

Introduction to "Watching as Working"
by Sut Jhally

0 / 0
91

9. Watching as Working: The Valorization of Audience Consciousness
by Sut Jhally

with Bill Livant

0 / 7
91

Watching as Working: The Valorization of Audience Consciousness
by Sut Jhally

with Bill Livant

0 / 7
115

10. The Institutionally Effective Audience in Flux: Social Media and the Reassessment of the Audience Commodity
by Philip M. Napoli

0 / 0
115

The Institutionally Effective Audience in Flux: Social Media and the Reassessment of the Audience Commodity
by Philip M. Napoli

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135

11. Extending the Audience: Social Media Marketing, Technologies and the Construction of Markets
by Daniel Trottier, Jason Pridmore

0 / 2
135

Extending the Audience: Social Media Marketing, Technologies and the Construction of Markets
by Daniel Trottier, Jason Pridmore

0 / 2
157

12. Capital's New Commons: Consumer Communities, Marketing and the Work of the Audience in Communicative Capitalism
(missing author)

Detlev Zwick, Alan Bradshaw

0 / 0
157

Capital's New Commons: Consumer Communities, Marketing and the Work of the Audience in Communicative Capitalism
(missing author)

Detlev Zwick, Alan Bradshaw

0 / 0
175

13. From Googol to Guge: The Political Economy of a Search Engine
by Micky Lee

(I skipped the stuff about Baidu, but there's some really good stuff about Google)

0 / 7
175

From Googol to Guge: The Political Economy of a Search Engine
by Micky Lee

(I skipped the stuff about Baidu, but there's some really good stuff about Google)

0 / 7
193

14. "Free Lunch" in the Digital Era: Organization Is the New Content
by Mark Andrejevic

3 / 7
193

"Free Lunch" in the Digital Era: Organization Is the New Content
by Mark Andrejevic

3 / 7
207

15. Technologies of Immediacy / Economies of Attention: Notes on the Commercial Development of Mobile Media and Wireless Connectivity
by Vincent Manzerolle

0 / 3
207

Technologies of Immediacy / Economies of Attention: Notes on the Commercial Development of Mobile Media and Wireless Connectivity
by Vincent Manzerolle

0 / 3
229

16. Commodities and Commons
by Graham Murdock

0 / 1
229

Commodities and Commons
by Graham Murdock

0 / 1
245

17. Value, the Audience Commodity, and Digital Prosumption: A Plea for Precision
(missing author)

Edward Comor

0 / 1
245

Value, the Audience Commodity, and Digital Prosumption: A Plea for Precision
(missing author)

Edward Comor

0 / 1
267

18. Dallas Smythe Reloaded: Critical Media and Communication Studies Today
by Christian Fuchs

0 / 0
267

Dallas Smythe Reloaded: Critical Media and Communication Studies Today
by Christian Fuchs

0 / 0

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