archive/dissertation

Under this arrangement, which as far as we know is still in place, it is Google Ireland Limited that actually licenses the tech of Google’s main business to all the Google affiliates in Europe, the Middle East and Africa. (Google has a similar offshoot in Singapore that covers business in Asia).

[...]

See where this is going? In 2015, $15.5 billion in profits made their way to Google Ireland Holdings in Bermuda even though Google employs only a handful of people there. It’s as if each inhabitant of the island nation had made the company $240,000.

In doing this, Google didn’t break the law. Corporations like Google are simply shifting profits to places where corporate taxes are low. It’s not just Internet companies with valuable intellectual property that do this. A car manufacturer, for instance, might shift profits by manipulating export and import prices – exporting car components from America to Ireland at artificially low prices, and importing them back at prices that are artificially high.

[...] His comment is, independent contractors are what makes the wheels on the Uber go ‘round, so it’s fine. He rips into big retail companies later for using tricky scheduling algorithms to keep workers on benefits-less part-time status and goes after Walmart for relying on the welfare system to subsidize its poverty level wages. He doesn’t realize that these companies originated the playbook Uber adapted: selling a model of precarious labor based on on-demand piece-work, masked with the prestige of being a “flexible independent contractor.”

[...] Our mobile phones pretend to be about fulfilling every desire [...] yet what is much scarier than the fact that the user can fulfill desire via the mobile phone is the possibility that the phone creates those desires in the first place. While the user thinks they are doing what they want, as if desires already exist and are simply facilitated by the device, in fact Google has an even greater power: the ability to create and organize desire itself. [...]

[...] Other labour-intensive apps--such as TaskRabbit, which allows users to hire people for short-term gigs as errand runners--work not because they make unskilled labour vastly more productive, but because unskilled labour is abundant and cheap enough to make it more economical to harness workers to do unproductive jobs: waiting in queues, for example.

[...] Companies with new technologies are free to disrupt almost any industry they choose—journalism, television, music, manufacturing—so long as they don’t disrupt the financial operating system churning beneath it all. Hell, most of the founders of these digital companies don’t seem to realize this operating system even exists. They are happy to challenge one “vertical” or another, but the last thing they do when they’ve got a winner is challenge the rules of investment banking, their own astronomical valuation, or the IPO through which they cash out. Winning the digital growth game is less a new sort of prosperity than it is a new way to execute business as usual: old wine in a new bottle. It’s not that making money is so wrong; it’s that the premises of venture capital and the stock market—as well as their real effects—are never even questioned. The winners have, in some fundamental way, been duped.