'polysemous' in The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media | Bookmarker

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when a word or phrase has multiple meanings (from Greek)

an implicit dismissal of the significance of advertising content in favour of polysemic texts

—p.197 "Free Lunch" in the Digital Era: Organization Is the New Content (193) by Mark Andrejevic

notable

5 years, 8 months ago