[...] By promising people that it is possible to buy their way out of trouble with purchasable solutions to personal and social problems, the animating ideology of consumerism cancels the collective responsibilities traditionally embedded in the identities of the worker and the citizen. Understanding how this commercial enclosure of everyday activity and imagination operates through the promotion of commodities is an essential starting point for any effort to retrieve a conception of citizenship that speaks to the internal complexities of contemporary societies and the shared challenges that transcend national borders.