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207

Technologies of Immediacy / Economies of Attention: Notes on the Commercial Development of Mobile Media and Wireless Connectivity

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Manzerolle, V. (2014). Technologies of Immediacy / Economies of Attention: Notes on the Commercial Development of Mobile Media and Wireless Connectivity. In McGuigan, L. and Manzerolle, V. (eds) The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media. Peter Lang Inc., International Academic Publishers, pp. 207-228

212

[...] the personal data economy, as a site for capital investment and accumulation, amplifies myths about the emancipatory and/or empowering nature of digital prosumption (e.g., Google, Facebook, and Apple).

citing a 2012 WEF report called "Rethinking Personal Data" (saying it's a key economic resource)

nothing really new but possibly worth citing (and the description of it as a "site" is intriguing)

—p.212 by Vincent Manzerolle 1 year, 1 month ago

[...] the personal data economy, as a site for capital investment and accumulation, amplifies myths about the emancipatory and/or empowering nature of digital prosumption (e.g., Google, Facebook, and Apple).

citing a 2012 WEF report called "Rethinking Personal Data" (saying it's a key economic resource)

nothing really new but possibly worth citing (and the description of it as a "site" is intriguing)

—p.212 by Vincent Manzerolle 1 year, 1 month ago
214

The audience commodity is not a material thing, but an abstraction that gains a reality in the commercial organization of media systems. It is an abstraction produced by the logic of acceleration inherent in capitalism's sphere of circulation. Following economic historian Karl Polanyi (2001), the audience commodity might be considered an "essential element of industry" and a central "organizing principle" of communication media (76). Just as land, labor and money are "obviously not commodities" in an "empirical sense" (76), the audience commodity is a fictitious commodity that serves a logistical and acceleratory function in reproducing capital both generally and specifically. [...] Mirroring the sale of labor as "labor power" in the sphere of production, the abstraction of the audience commodity allows the sale of "audience power" in the sphere of circulation.

the "acceleratory function" bit is fascinating. need to think more about what that means and how that concept could be translated into other domains

—p.214 by Vincent Manzerolle 1 year, 1 month ago

The audience commodity is not a material thing, but an abstraction that gains a reality in the commercial organization of media systems. It is an abstraction produced by the logic of acceleration inherent in capitalism's sphere of circulation. Following economic historian Karl Polanyi (2001), the audience commodity might be considered an "essential element of industry" and a central "organizing principle" of communication media (76). Just as land, labor and money are "obviously not commodities" in an "empirical sense" (76), the audience commodity is a fictitious commodity that serves a logistical and acceleratory function in reproducing capital both generally and specifically. [...] Mirroring the sale of labor as "labor power" in the sphere of production, the abstraction of the audience commodity allows the sale of "audience power" in the sphere of circulation.

the "acceleratory function" bit is fascinating. need to think more about what that means and how that concept could be translated into other domains

—p.214 by Vincent Manzerolle 1 year, 1 month ago
220

In the cut-throat competition for the scarcest of scarce resources--the attention of would-be consumers--the suppliers of would-be consumer goods, including purveyors of information, desperately search for the scrap of the consumers' time still lying fallow, for the tiniest gaps between moments of consumption which could still be stuffed with more information

great quote. p40 of Consuming Life

—p.220 by Zygmunt Bauman 1 year, 1 month ago

In the cut-throat competition for the scarcest of scarce resources--the attention of would-be consumers--the suppliers of would-be consumer goods, including purveyors of information, desperately search for the scrap of the consumers' time still lying fallow, for the tiniest gaps between moments of consumption which could still be stuffed with more information

great quote. p40 of Consuming Life

—p.220 by Zygmunt Bauman 1 year, 1 month ago