The Institutionally Effective Audience in Flux: Social Media and the Reassessment of the Audience Commodity | Bookmarker

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        M. Napoli, P. (2014). The Institutionally Effective Audience in Flux: Social Media and the Reassessment of the Audience Commodity. In McGuigan, L. and Manzerolle, V. (eds) The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media. Peter Lang Inc., International Academic Publishers, pp. 115-134