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Alex Rosenblat
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Uberland: How Algorithms Are Rewriting the Rules of Work
by Alex Rosenblat

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Introduction: Using an App to Go to Work—Uber as a Symbol of the New Economy

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Introduction: Using an App to Go to Work—Uber as a Symbol of the New Economy

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1. Driving as Glamorous Labor: How Uber Uses the Myths of the Sharing Economy

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Driving as Glamorous Labor: How Uber Uses the Myths of the Sharing Economy

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2. Motivations to Drive: How Uber’s System Rewards Full-Time and Recreational Drivers Differently

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Motivations to Drive: How Uber’s System Rewards Full-Time and Recreational Drivers Differently

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3. The Technology Pitch: How Uber Creates Entrepreneurship for the Masses

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The Technology Pitch: How Uber Creates Entrepreneurship for the Masses

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4. The Shady Middleman: How Uber Manages Money

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The Shady Middleman: How Uber Manages Money

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5. Behind the Curtain: How Uber Manages Drivers with Algorithms

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Behind the Curtain: How Uber Manages Drivers with Algorithms

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6. In the Big Leagues: How Uber Plays Ball

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In the Big Leagues: How Uber Plays Ball

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Conclusion: The New Age of Uber—How Technology Consumption Rewrote the Rules of Work

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Conclusion: The New Age of Uber—How Technology Consumption Rewrote the Rules of Work

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