Welcome to Bookmarker!

This is a personal project by @dellsystem. I built this to help me retain information from the books I'm reading.

Source code on GitHub (MIT license).

[...] audiences, commodified as ratings, do not exist objectively in media use, but rather emerge from a tension between ways of defining valuable audiences and the formal procedures for manufacturing them as standardized commodities [...] the commodity audience is not naturally occurring, like a tree; it is a construction, like a toothpick, shaped by business exigencies and an unequal political economy. Indeed, the very concept of the audience "was hatched largely out of the marketing departments of companies with a stake in selling products through the media (Mosco and Kaye 2000, 32). [...]

I like the phrase "business exigencies"

—p.8 After Broadcast, What? An Introduction to the Legacy of Dallas Smythe (1) by Lee McGuigan 5 years, 7 months ago