[...] Rather than a reciprocal sharing of what people have, modern society is characterized by differentiation and competition which contributes to the reality and the sense that there is never enough. Since the problem lies in social relationships (or in the social logic), it will not be solved by increases in production, by innovations in productive forces, or by what we usually think of as even greater abundance. The only solution to the problem lies in a change in social relationships and in the social logic. We need a social logic that brings with it the affluence of symbolic exchange, rather than one that condemns us to `luxurious and spectacular penury'. [...]