[...] Rather than an affluent society, Baudrillard argues that we live in a 'growth society'. However, this growth brings us no closer to being an affluent society. Growth produces both wealth and poverty. In fact, growth is a function of poverty; growth is needed to contain the poor and maintain the system. While he is not always consistent on this, Baudrillard argues that the growth society is, in fact, the opposite of the affluent society. Its inherent tensions lead to psychological pauperization as well as systematic penury (see later) since `needs' will always outstrip the production of goods. Since both wealth and shortage are inherent in the system, efforts like those proposed by Galbraith to solve the problem of poverty are doomed to failure. [...]