[...] Demand for large, luxury cars fell abruptly; labor historian Rob Rooke records that demand fell steadily from 150,000 sold in 1929 to only 10,000 a year by 1937. Perhaps this was because it no longer felt right to drive in luxury when people were starving, and perhaps, following rumored or actual attacks on wealthy limousine-owners, rich people suddenly felt 'that ostentatious displays of wealth could cost them their lives'.