I have to tell you about the Sears, Roebuck sales. Let's say, Farmer Smith's farm is up for sale and he has 200 or 300 acres of land. He has a tractor, he has a couple of horses, he has cows, he has a wagon, he has a buggy, maybe he has a car, he has furniture, all the different implements. Everything is brought out.

All the neighbors from miles around gather. The auctioneer gets up and he says, "What am I offered for this first-rate Jersey cow?" "Ten cents!" "Does anybody raise the price? Ten cents offered, ten cents, ten cents, ten cents." Nobody offers more than ten cents. "This first-class Jersey cow is sold for ten cents."

"What am I offered for this tractor?" "Fifteen cents."

"What am I offered for this stove?" "Five cents."

"What am I offered for this. . .?"

And then they would get the bills of sale from the auctioneer and everybody would tum back these bills of sale to the farmer and help him put back all his stuff.

The farmers, without anybody telling them how to organize, knew how to organize. [...]