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Replacing Ownership with Access. In the long run, Uber and Lyft are not competing with taxicab companies, but with car ownership. After all, if you can summon a car and driver at low cost via the touch of a button on your phone, why should you bother owni…

• Knowing what’s cool and important, and evangelizing * Recognizing influential early adopters (whom I sometimes referred to as “alpha geeks”) and leveraging their expertise
• Reducing the learning curve and enhancing the depth and quality of information
  * Direct connection to customers and peopl…

As we moved from the Web 2.0 era into the “mobile-social” era and now into the “Internet of Things,” the same principle continues to hold true. Applications live on the Internet itself—in the space between the device and remote servers—not just on the device in the user’s hands. This idea was expre…

As open source developers gave away their software for free, many could see only the devaluation of something that was once a locus of enormous value. Thus Red Hat founder Bob Young told me, “My goal is to shrink the size of the operating system market.” (Red Hat, however, aimed to own a large part…

Meanwhile, in hopes that “the market” will deliver jobs, central banks have pushed ever more money into the system, hoping that somehow this will unlock business investment. But instead, corporate profits have reached highs not seen since the 1920s, corporate investment has shrunk, and more than $3…