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Replacing Ownership with Access. In the long run, Uber and Lyft are not competing with taxicab companies, but with car ownership. After all, if you can summon a car and driver at low cost via the touch of a button on your phone, why should you bother owni…

• Knowing what’s cool and important, and evangelizing * Recognizing influential early adopters (whom I sometimes referred to as “alpha geeks”) and leveraging their expertise
• Reducing the learning curve and enhancing the depth and quality of information
  * Direct connection to customers and peopl…

As we moved from the Web 2.0 era into the “mobile-social” era and now into the “Internet of Things,” the same principle continues to hold true. Applications live on the Internet itself—in the space between the device and remote servers—not just on the device in the user’s hands. This idea was expre…