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Greenspun: One big turning point was getting Levi Strauss as a customer. They had acquired a small company that made custom-cut khaki pants, and they wanted a web front end for this new factory that they were building that could take your measurements and sew you a pair of khakis to your specs. The…

You'd think that everybody would want to have our jobs. We've all been handsomely rewarded. The stories are not like, "Hey, we had patrician backgrounds and silver spoons, and we bought our way into this." We just "thought" our way into these industries. The power of thought and math and science an…

We got the newspapers on the Internet during that time. You take it for granted, but all the newspapers are pretty much online now. They control their own distribution. They have their own websites. It doesn't all funnel in through an iTunes. The music guys, I'm not sure why they did this, but they…

Newmark: At the end of '97, we were getting about one million page views a month. At that point, Microsoft Sidewalk—or their PR people—approached me about running banner ads. I had decided to not do them, because they'd slow the site down and they were kind of dumb. Banner ads are, more often than …

Another advantage of telling the truth is that you don't have to remember what you've said. You don't have to keep any state in your head. It's a purely functional business strategy. (Hackers will get what I mean.)