possibly relevant for my dissertation
Another estimate of the timing of future capitalist crisis is provided by world-system (W-S) theory. In earlier writing on the capitalist world-system, Wallerstein and colleagues presented a theoretical model of systemic long cycles. The core regions of the W-S in their expansive phase generate their advantage by resources extracted under favorable conditions from the periphery. Hegemony is periodically threatened by conflicts within the core, and especially by semiperipheral zones rising to threaten the hegemon. Eventually the core gets caught up with, just as increasing competition in a new area of entrepreneurial profit brings down the profits once gained by the early innovator; in this respect, the W-S operates like Schumpeter's cycle of entrepreneurship, but on a global scale. With each new cycle, new opportunities for expansion and profit arise, under the leadership of a new hegemon. The crucial condition in the background, however, is that there must be an external area, outside the W-S, which can be incorporated and turned into the periphery of the system. Thus there is a final ending point to the W-S: when all the external areas have been penetrated. At this point the struggle for profit in the core and semiperiphery cannot be resolved by finding new economic regions to conquer. The W-S undergoes not just cyclical crisis but terminal transformation.
can the new economic region be virtual?
Google’s decision to ban AdNauseum was only the latest salvo in an ongoing war over online advertising. The industry and publishers have recently been fighting back against ad blockers, for instance, by requiring visitors to disable them if they want to view a page. In August, Facebook announced it was blocking anti-ad software across its platform. And while AdNauseum is the first desktop ad blocker Google has blocked, it has previously banned mobile apps like anti-tracking tool Disconnect and ad blocker AdBlock Fast from its Android Play Store, citing a rule that says one app can’t interfere with another.
The ad industry also knows that ads can be a nuisance, and it’s taking pre-emptive measures to make them more palatable—or, in Google’s case, to block the unpalatable ones. “We feel like there are a lot of challenges in advertising. There are a lot of wrong ways,” Darin Fisher, vice president of Chrome engineering, told CNet last year. But “if publishers and advertisers do ads the right way, it can be great for the users and for the ecosystem.”
Google and its parent company, Alphabet, which dominates the market for online ads and made an estimated $79 billion from them in 2016, has taken a largely hands-off approach to the potentially existential threat of ad blockers. And, according to recent reports, it now plans to include “ad-filtering” software pre-installed in Chrome—an “if you can’t beat ’em, join ’em” approach to making the web less annoying.
But AdNauseum isn’t like the other ad blockers: It takes a more activist approach. Rather than just concealing them, the app sends noise into the system by automatically clicking on ads in the background, muddling efforts by advertisers and ad networks like Google’s to determine your preferences and your identity as you browse the web. [...]
[...]
Instead, the team suspected a simpler motive behind Google’s decision: AdNauseum directly conflicts with the way that the company makes most of its money.
Google used the single-purpose policy to explain the banning
[...] As capital and capitalist markets began to outgrow national borders, with the help of international trade agreements and assisted by new transportation and communication technologies, the power of labour, inevitably locally based, weakened, and capital was able to press for a shift to a new growth model, one that works by redistributing from the bottom to the top. This was when the march into neoliberalism began, as a rebellion of capital against Keynesianism, with the aim of enthroning the Hayekian model in its place. Thus the threat of unemployment returned, together with its reality, gradually replacing political legitimacy with economic discipline. Lower growth rates were acceptable for the new powers as long as they were compensated by higher profit rates and an increasingly inegalitarian distribution. Democracy ceased to be functional for economic growth and in fact became a threat to the performance of the new growth model; it therefore had to be decoupled from the political economy. This was when ‘post-democracy’ was born.
cites Colin Crouch's Post-Democracy
[...] consumption in mature capitalist societies has long become dissociated from material need. The lion’s share of consumption expenditure today – and a rapidly growing one – is spent not on the use value of goods, but on their symbolic value, their aura or halo. This is why industry practitioners find themselves paying more than ever for marketing, including not just advertising but also product design and innovation. Nevertheless, in spite of the growing sophistication of sales promotion, the intangibles of culture make commercial success difficult to predict – certainly more so than in an era when growth could be achieved by gradually supplying all households in a country with a washing machine.
[...] Habermas’s partial incorporation of systems theory – the recognition of a technocratic claim to dominance over certain sectors of society, analogous to relativity theory conceding a limited applicability to classical mechanics – depoliticizes the economic, narrowing it down to a unidimensional emphasis on efficiency, as the price for smuggling a space for politicization into a post-materialist theory of ‘modernity’. The fundamental insight of political economy is forgotten: that the natural laws of the economy, which appear to exist by virtue of their own efficiency, are in reality nothing but projections of social-power relations which present themselves ideologically as technical necessities. The consequence is that it ceases to be understood as a capitalist economy and becomes ‘the economy’, pure and simple, while the social struggle against capitalism is replaced by a political and juridical struggle for democracy [...]
the broader point is interesting, though the specific context of his critique of Habermas is kinda lost on me
[...] dreams, promises and imagined satisfaction are not at all marginal but, on the contrary, central. While standard economics and, in its trail, standard political economy, recognize the importance of confidence and consumer spending for economic growth, they do not do justice to the dynamically evolving nature of the desires that make consumers consume. A permanent underlying concern in advanced capitalist societies is that markets may at some point become saturated, resulting in stagnant or declining spending and, worse still, in diminished effectiveness of monetized work incentives. It is only if consumers, almost all of whom live far above the level of material subsistence, can be convinced to discover new needs, and thereby render themselves ‘psychologically’ poor, that the economy of rich capitalist societies can continue to grow. [...]
willing slaves of capital &c
[...] More money than ever is today being spent by firms on advertisement and on building and sustaining the popular images and auras on which the success of a product seems to depend in saturated markets. In particular, the new channels of communication made available by the interactive internet seem to be absorbing a growing share of what firms spend on the socialization and cultivation of their customers. A rising share of the goods that make today’s capitalist economies grow would not sell if people dreamed other dreams than they do – which makes understanding, developing and controlling their dreams a fundamental concern of political economy in advanced-capitalist society
the hellscape that is the marketing industry is nothing more than the psychological arm of capitalism in its attempt to create more willing slaves
[...] we risk creating the impression that inequality is rising on account of forces outside our control. It is far from obvious that these factors are beyond our influence or that they are exogenous to the economic and social system. Globalisation is the result of decisions taken by international organisations, by national governments, by corporations, and by individuals as workers and consumers. The direction of technological change is the product of decisions by firms, researchers, and governments. The financial sector may have grown to meet the demands of an aeing population in need of financial instruments that provide for retirement, but the form it has taken and the regulation of the industry have been subject to political and economic choices.
rise in inequality due to changes in the balance of power
[...] the decline in unionisation is the result of the bias in technical change towards skilled workers. Technological change biased towards skilled workers undermines the coalition between them and unskilled workers that provides the basis for union bargaining power, and the consequent decline in unionisation amplifies the rise in wage dispersion.
divide and conquer applied to the workforce on the part of management (as a proxy for capital)