The denigration of work, the celebration of efficiency, and the worship of the market are all hallmarks of the ideology that has dominated the United States since the late 1970s, neoliberalism. [...] At his most political, Wallace chronicles the long-term infiltration of neoliberal ideology into the American and global scene. Reagan's union busting plays a role in my analysis of Broom, and the North American Free Trade Agreement (NAFTA) figures in Infinite Jest, which repeatedly makes ideas of freedom and trade, those neoliberal bywords, cross from political and economic spheres to the complexly interpersonal.