Sales: ‘You’re looking at it the wrong way. This is an opportunity more than a risk. Customers are seeking meaningful relationships with the brands they love. Their phone is the best way to connect with them. They keep their phones on them at all times, and interact with them about 150 times a day, if not more! They’re on the go seeking information that’s locally relevant, such as a nearby restaurant for lunch. We see these moments as opportunities, and unlike those boring banner ads you see on websites, our ads are much more authentic because they use location data.’