Welcome to Bookmarker!

This is a personal project by @dellsystem. I built this to help me retain information from the books I'm reading.

Source code on GitHub (MIT license).

The point here is that personification is a general category that covers a very wide range of metaphors, each picking out different aspects of a person or ways of looking at a person. What they all have in common is that they are extensions of ontological metaphors and that they allow us to make sense of phenomena in the world in human terms—terms that we can understand on the basis of our own motivations, goals, actions, and characteristics. Viewing something as abstract as inflation in human terms has an explanatory power of the only sort that makes sense to most people. When we are suffering substantial economic losses due to complex economic and political factors that no one really understands, the INFLATION IS AN ADVERSARY metaphor at least gives us a coherent account of why we're suffering these losses.

—p.34 by George Lakoff, Mark Johnson 1 year, 8 months ago