[...] Borrowing John Durham Peters' (2009) formulation, we might describe the success of new media companies like Twitter, Google and Amazon.com in terms of the rise of "logistical media." In historical terms, such media include those seemingly content-free media that organize time and space [...] Against the background of the proliferation of data and information, the organizational function becomes increasingly challenging, resource-intensive, and indispensable. As Peters puts it, Google's "power owes precisely to its ability to colonize our desktops, indexes, calendars, maps, correspondence, attention, and habits" (2009, 8). In the digital era, the power of data mining lies further in the ability of the algorithm to organize decision making processes based on information provided by others. The scarcity lies not in the information itself, but in the ability to put it to use in new and powerful ways. [...]