[...] This is not to blame the university, which had to make the best use of its scarce resources, but rather to point out the structural pressures that make such a decision seem optimal. It is also to anticipate the hazards of the failure to consider the relationship between the "free lunch" offered by Google (in terms of both organization and content--albeit content provided by someone else) and the commercial imperatives of a company that is, for all intents and purposes, an advertising company. [...]