by
Lee McGuigan
(editor)
[...] businesses "listen" to social media in order to: find out how consumers interpret their brands; obtain a high-resolution and constantly updated understanding of the market; invest less capital for better feedback; identify key influencers in social media; effectively identify and manage public relations crises; and generate new product and marketing ideas [...]
nothing new here but good summary that nicely illustrates how morally bankrupt and useless marketing has become (as an institution). just so systemically detached from the purpose of actually producing useful goods that people need (shear, gap, slippage)