[...] labour-power was "home-made" in the absence of dominant brand-name commodities, mass advertising, and the mass media [...] the principal aspect of capitalist production was the alienation of workers from the means of producing commodities-in-general. Now the principal aspect of capitalist production has become the alienation of workers from the means of producing and reproducing themselves. The prevailing western Marxist view today still holds the incorrect assumption that the labourer is an independent commodity producer of labour power which is his to sell.