by
Catalyst
(editor)
Catalyst Vol. 2 No. 1
Catalyst Vol. 2 No. 1
by
Catalyst
(editor)
by
Catalyst
(editor)
Catalyst Vol. 2 No. 1
by
Catalyst
(editor)
by
Catalyst
(editor)
Exactly. It is a long-term phenomenon but surveillance digital technologies have enhanced its power by orders of magnitude. So in 2012, Obama did wonders with this approach in galvanizing his supporters and shaking them down for contributions. It only took another election cycle for these technologies to turn to the dark side: instead of trying to locate and cultivate potential supporters, use the power of this technology to demonize your opponent and undermine support for your opponent. This has proven to be the most frightening development by far.
So you are describing a deeper phenomenon that’s now taking root,
which is that political parties see their voters as a demographic which
they try to manage, just the same way that corporations try to manage
market perceptions. Voters are part of a marketing ploy, rather than a
component of a democratic culture.