I begin to picture someone who works for one of the small "family offices," investment funds charged with increasing the fortune of a single wealthy family. When it comes to venture funds, family offices are often at the back of the line. A venture capitalist would much rather have a pension fund, a university endowment, or a sovereign wealth fund dumping billions into his accounts than a midsized family office. As a result, family offices often feel like they're on the outside looking in. I could imagine one of them looking at one of these billboards and thinking, "They're no unicorn, but at least they're an AI company." The investment world often operates with a distinction between "smart money" and "dumb money." But here it's probably more about early and late. The investor swayed by a billboard that simply says "caffeine" knows they're getting table scraps. Note that, in this image, our money doesn't even bear grifting.
We're not eating. We see a billboard with the word "caffeine" on it, and drive on, borne ceaselessly into their future.