No, it feels like these billboards are a sunk-cost fallacy given physical form. They appear to be here for people who have already invested, or are fairly certain they're about to invest. This is why they are so maddeningly withholding. That's why this advertising is so unbearably self-absorbed. For a long time, tech companies reveled in the role of outsiders, even when the basis in reality for this self-conception was rather thin. But the self-driving cars roll through San Francisco courtesy of subsidiaries of the Magnificent 7. And the Al ecosystem, through the practice of circular financing, resembles a fortified encampment: gigantic companies like Alphabet, Meta, Microsoft, Nvidia, and Oracle all own stakes in one another or are interdependent through licenses, for example, in data centers or chips. Here, too, the focus is no longer on catering to individual consumers or investors, but rather to the state. Because only the state could still save these companies if the sector were to implode-yet again.