[...] the incommensurability, perceptible in every domain, between the quality of their taste in clothing (nothing was too fine for them) and the amount of money they normally had available was an obvious, if ultimately secondary, sign of their material situation. They were not the only ones; rather than shop at the sales, which happened everywhere, three times a year, they preferred to buy second-hand. In the world that was theirs it was almost a regulation always to wish for more than you could have. It was not they who had decreed it; it was a social law, a fact of life, which advertising in general, magazines, window displays, the street scene and even, in a certain sense, all those productions which in common parlance constitute cultural life, expressed most authentically. That was why they were wrong to feel, on some occasions, that they were losing their dignity. For minor mortifications - having to ask the price of something, hesitantly; having to think twice; trying to haggle; window-shopping, not daring to go in; wanting; appearing mean and petty - are also what keep business going. They were proud of having got something cheap, of having spent nothing on it, hardly a penny. They were even prouder (but the pleasure of paying too much for something has its own price, which is always a bit too high) to have paid a great deal, the highest possible price, on an impulse, without questioning, almost in blind excitement, for something that could not fail to be the finest, uniquely fine, perfect. These moments of shame and pride both had the same function, brought identical disappointments, identical inner rages. And they grasped - since all around them, everywhere, everything made them grasp, since slogans, posters, neon-lit signs and floodlit shop windows drummed it into their heads from morning to night — that they were for ever one rung down on the ladder, always one rung too low; even though they were fortunate enough not to be, not by a long chalk, at the bottom of the pile.