There was washing, drying, ironing. Gas, electricity and the telephone. Children. Clothes and underclothes. Mustard. Packet soups, tinned soups. Hair: how to wash it, how to dry it, how to make it hold a wave, how to make it shine. Students, fingernails, cough syrup, typewriters, fertilisers, tractors, leisure pursuits, presents, stationery, linen, politics, motorways, alcoholic drinks, mineral water, cheeses, jams, lamps and curtains, insurance and gardening. Nil humani alienum . . . Nothing that was human was outside their scope.
lol (market research)