[...] It is a safe bet that if one day, following a change in customs and regulations, prostitution leaves the underworld to become an official trade, any company entering that market will expect its employees to kiss, and then to love, for real. Neoliberal capital is the world of the girlfriend experience.
very controversial analogy here but he's really just saying that neoliberal enterprise wants to control its employees minds/hearts in order to get maximise productivity