[...] Already little inclined to think of themselves as determined, desiring individuals are even more disposed to consider themselves the origins of their desires when both the complexity and the evanescence of the causal process that would have to be grasped make it particularly easy for them to remain unconscious of their desire’s determination. Here there is neither localised amorous dependence nor personalised affective mimetism, but the unremitting process of innumerable exposures to social influences, at times infinitesimal, at times brutally decisive (experienced as a ‘revelation’), for the full length of a trajectory of existence. By a truncation that optimises the cognitive economy, the fact of the felt desire imposes itself, alone, on consciousness, allowing the imagination to yield to the illusion of self-determination and the originary will. Those who love an activity – sales (‘for the contact with clients’), auditing or financial analysis (‘for the precision’), services (‘for the relational quality’) – or a sector – oil prospecting (high-risk venture), aviation (high tech), civil engineering (working outside) – or who seek the prestige of business accomplishments – success as measured by the job status, the monetary reward, or the executive lifestyle (burning the midnight oil, travel, sharp suits, deluxe accessories) – always speak of ‘my choice’, what ‘I enjoy’, ‘my’ lifelong vocation, and it matters little that the accumulation of affect-imbued images that constituted these things as objects of desire, and determined the enlistment through these choices of employment, came entirely from outside. The fact remains that these desires, induced from outside but turned into authentic internal desires, determine joyful commitments when they are given an opportunity for satisfaction by the line of employment that corresponds to them. In an expression that is now common despite meaning nothing at all, individuals ‘fulfil themselves’, which really means that they fulfil their desires. [...] Having incurred this desire – evidently tailored for the organisation but now made their own – the individuals ‘consent’, and set themselves in motion joyfully, of their own accord.