Cognitive capitalism is not limited to the “tech” sector. As I argued in Telesthesia, if one looks at the top Fortune 500 companies, it is striking how much all of them now depend on something like cognitive labor, whether in the form of R+D, or logistics or the intangibles of managing the aura of brands and product lines.7 Moreover, this is not a simple story of the exogenous development of the forces of production. This is not a revival of the “information society” thesis of Daniel Bell and others, a theory which shied away from the complexities of capitalism. There’s a story here about power and hegemony, not just pure linear tech growth.