Boutang is rather sparing with the term “neoliberal,” which is so often used now as a kind of linguistic operator to describe by contrast what this era is supposed to mean. The rise of finance is clearly a key feature of our times, but for Boutang (contra Brown) neither economic ideology nor financial speculation is causative. The rise of finance is what has to be explained.
The explanation is an interesting one. With the conversion of intellectual activities into tradable assets, work dematerialized, and the contours of the company became unclear. Financialization is a way of assessing the value of production when production is no longer just about labor and things. Finance both predicts and actualizes futures in which private companies extract value from the knowledge society, where the boundaries of who “owns” what can never be clear.
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Those are the problems cognitive capitalism appears completely unable to solve. What it did solve, after a fashion, is the problem of the network effect. Value creation now relies on public goods, on complex processes, and things that it is very difficult to price. Financialization is a response to that complexity.