They’re all very similar. That raises the question: How important is advertising? Is there a justification for it? It’s a question people are asking all over the country. I myself am puzzled by it. There’s a big change going on right now. The rules are becoming more stringent. In another five years you’ll just have a lawyer up there. He’ll say, “This is our product. It’s not much different from any other product. It comes in a nice box, no nicer than anybody else’s. It’ll get your clothes pretty clean, but so will the others. Try it because we’re nice people, not that the other company isn’t nice.”