But there's still loyalty. I believe that Silicon Valley workers have a muscular faith in their industry, a deep optimism that they will be able to continue to find work for many more years. They have loyalty to the whole process. Their need to see the altruism in their efforts is supplied by implicit deduction rather than explicit hype: the industry is good; I work in the industry; therefore, I am good. This halo by association, or the Big Umbrella, reinforces industry loyalty. Your company may burn its cash, it may get beat to market, or it may even lay you off with only a week's severance [...] but you don't worry, because there are other companies willing to hire you. [...]