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Geoffrey G. Parker
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Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

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Preface

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Preface

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1. Today
Welcome to the Platform Revolution

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Today
Welcome to the Platform Revolution

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2. Network Effects
The Power of the Platform

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Network Effects
The Power of the Platform

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3. Architecture
Principles for Designing a Successful Platform

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Architecture
Principles for Designing a Successful Platform

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4. Disruption
How Platforms Conquer and Transform Traditional Industries

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Disruption
How Platforms Conquer and Transform Traditional Industries

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5. Launch
Chicken or Egg? Eight Ways to Launch a Successful Platform

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Launch
Chicken or Egg? Eight Ways to Launch a Successful Platform

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6. Monetisation
Capturing the Value Created by Network Effects

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Monetisation
Capturing the Value Created by Network Effects

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7. Openness
Defining What Platform Users and Partners Can and Cannot Do

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Openness
Defining What Platform Users and Partners Can and Cannot Do

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8. Governance
Policies to Increase Value and Enhance Growth

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Governance
Policies to Increase Value and Enhance Growth

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9. Metrics
How Platform Managers Can Measure What Really Matters

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Metrics
How Platform Managers Can Measure What Really Matters

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10. Strategy
How Platforms Change Competition

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Strategy
How Platforms Change Competition

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11. Policy
How Platforms Should (and Should Not) Be Regulated

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Policy
How Platforms Should (and Should Not) Be Regulated

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12. Tomorrow
The Future of the Platform Revolution

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Tomorrow
The Future of the Platform Revolution

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