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Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

106

Monetisation

Capturing the Value Created by Network Effects

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G. Parker, G., W. Van Alstyne, M. and Paul Choudary, S. (2016). Monetisation. In G. Parker, G., W. Van Alstyne, M. and Paul Choudary, S. Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You. W. W. Norton Company, pp. 106-128