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Sales: ‘You’re looking at it the wrong way. This is an opportunity more than a risk. Customers are seeking meaningful relationships with the brands they love. Their phone is the best way to connect with them. They keep their phones on them at all times, and interact with them about 150 times a day,…

[...] AR represents for Google not only a medium that can overlay the ‘real’ world with digital information (selected and provided by Google) but which also can be harnessed to make the movement, mobility, gaze and the attention of users in everyday situations computable in ways that go beyond the …

‘Why is garbage collection another tenner?’

‘Didn’t I tell you? There are no taxes at EasyCity.’

‘And yet we have to pay £10 to have our garbage collected.’

‘Yes, that’s a fee. It’s not a tax. We have abolished all taxes. In fact, we don’t believe in taxes.’

‘But how do you pay for stre…

As scholars of science fiction have long noted, the genre is a powerful and engaging medium because it uses extrapolation and speculation to explore possible worlds and to encourage the reader to reflect on how those worlds came into being, how they operate, and how they differ from and reflect our…

In the twentieth century, our capacity to create substitutes grew immensely. Many synthetic products were invented to take the place of natural ones. Declining soil nutrients could be replaced with artificial fertilizer; aluminum could replace copper; plastic could replace just about everything — w…