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Rather than simply connect us to what our friends are doing, or helping college kids find a party to go to, social media platforms today have conceived of a much grander product to sell: existence. By means of their platforms we obtain existence in the new public sphere, we become observable. Faceb…

Many of the biggest social media platforms share this one thing in common, they were products designed to connect younger people to parties and facilitate sex. Maybe it is laudable that Jack and Zuckerberg have made an effort to reconceptualize the purpose of their products on such socially conscio…

[...] In order for your sentences not to make the reader's eyes glaze over, you can't simply use the same core set of words, particularly important nouns and verbs, over and over again. You have to have synonyms at your fingertips and alternative constructions at your fingertips. And usually, thoug…

A good opener, first and foremost, fails to repel. Right? So it's interesting and engaging. It lays out the terms of the argument, and, in my opinion, should also in some way imply the stakes. Right? Not only am I right, but in any piece of writing there's a tertiary argument: why should you spend …

[...] you don't get any sense of the infinity of choices that were made in the text until you start trying to reproduce them. [...]