Activity

But by the time my generation inherited these ideas, often two or three times removed, representation was no longer one tool among many, it was the key. In the absence of a clear legal or political strategy, we traced back almost all of society’s problems to the media and the curriculum, either thr…

There is also a more insidious level of interference that takes place at universities every day, interference that occurs before research even begins, prior, even, to proposals being committed to paper. As John V. Lombardi, president of the University of Florida at Gainesville, says: “We have taken…

Students may also find that brand wars are being waged over the pop machine outside the gym. In Canada and the U.S., many school boards have given exclusive vending rights to the Pepsi-Cola Company in exchange for generally undisclosed lump sums. What Pepsi negotiates in return varies from district…

When those students aren’t watching Channel One or surfing with ZapMe!, an in-school Internet browser first offered free to American schools in 1998, they may turn their attention to their textbooks—and those too may be sending out more messages to “Just Do It” or “CK Be.” The Cover Concepts compan…

[...] Nike has even succeeded in branding the basketball courts where it goes bro-ing through its philanthropic wing, P.L.A.Y (Participate in the Lives of Youth). P.L.A.Y sponsors inner-city sports programs in exchange for high swoosh visibility, including giant swooshes at the center of resurfaced…