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The consumer is not, as in a previous era of liberalism, a purported equal trader on a market — leaving aside the problematic basis for thinking this ever came about — but a “capital” among others, an entrepreneur most often providing free labor that creates value for others. If the laborer in the …

Rather, what would a (cultural) politics look like that approached the desires that feed financialization? What sorts of new constituencies and collaborations would need to form to fulfill those desires otherwise? And how could writing and research about financialization not merely point to the “bi…