Activity

[...] More money than ever is today being spent by firms on advertisement and on building and sustaining the popular images and auras on which the success of a product seems to depend in saturated markets. In particular, the new channels of communication made available by the interactive internet s…

[...] dreams, promises and imagined satisfaction are not at all marginal but, on the contrary, central. While standard economics and, in its trail, standard political economy, recognize the importance of confidence and consumer spending for economic growth, they do not do justice to the dynamically…

[...] needs are dynamic, and especially in capitalism; that what is ‘necessary’ for life is to a large extent socially defined, i.e., necessary only for social life in a given society; and that outside of the limiting case of complete deprivation, scarcity is neither absolute nor open-ended but soc…

To study contemporary capitalism, I argue, sociology must go back before the disciplinary division of labour with economics negotiated on its behalf by its twentieth century founding figure, Talcott Parsons. For this it will be helpful to rediscover the sociology in classical economists from Smith …