I urge your watchers, your seminar attendees, to abjure this habit
[...] In order for your sentences not to make the reader's eyes glaze over, you can't simply use the same core set of words, particularly important nouns and verbs, over and over again. You have to have synonyms at your fingertips and alternative constructions at your fingertips. And usually, thoug…
Buried verbs, which I was taught are called nominalizations, are turning a verb into a noun for kind of BS-y reasons.
A good opener, first and foremost, fails to repel. Right? So it's interesting and engaging. It lays out the terms of the argument, and, in my opinion, should also in some way imply the stakes. Right? Not only am I right, but in any piece of writing there's a tertiary argument: why should you spend …
the person that's trying it is kind of a schlemiel
