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“One day when I was about seventeen I was walking up and down in front of a restaurant in some small town in Montana. I had a sandwich board strapped to my chest and back, advertising the restaurant, and I’d been promised a meal if I walked that beat for six hours. So I’m walking up and down there,…

This was the secret, it seemed, of all the success stories of the late eighties and early nineties. The lesson of Marlboro Friday was that there never really was a brand crisis—only brands that had crises of confidence. The brands would be okay, Wall Street concluded, so long as they believed ferve…

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Understood in its totality, the spectacle is both the result and the project of the present mode of production. It is not a mere supplement or decoration added to the real world, it is the heart of this real society's unreality. In all of its particular manifestations -- news, propaganda, advert…

There is a fine line between publicity and advertising. While anyone can see the difference between a full-page ad promoting a soft drink and a two-line classified offering part-time work, it is easy to slide from one mode into the other. This slippage between simple intermediation and a full-scale…