a figure of speech in which an abstract thing is personified OR an imagined or absent person or thing is represented as speaking (literally, "mask-making")
defined as "a literary trope for the voice of an absent speaker"
ideological prosopopoeia is having a heyday: the markets have started to talk again as living persons, expressing their 'worry' at what will happen if the elections fail to produce a government with a mandate to continue with the programme of fiscal austerity
ideological prosopopoeia has its heyday: markets start to talk as living entities, expressing their 'worry' at what will happen if the elections fail to produce a government with a mandate to continue with the programme of fiscal austerity and structural reform
forgot the meaning but what a great word