The Frankfurt School psychoanalyst Erich Fromm advocated a 'universal subsistence guarantee' in a famous 1955 book, The Sane Society

My book treats the financial and fiscal crisis of contemporary democratic capitalism in the light of Frankfurt School crisis theories of the late 1960s and early 1970s

The ‘Frankfurt School’ located ‘late capitalism’ (Spätkapitalismus) in the 1970s, having taken the place of liberal capitalism or free market capitalism after 1945.

The term ‘critical theory’ has a long history. Traditionally – often in the singular and upper case – it refers to the thinkers of the Frankfurt School, the generations of philosophers and sociologists who have succeeded one another at the helm of that city’s Institut für Sozialforschung

one would get a standard--not even traditional Marxist, but more specifically Western Marxist Frankfurt-School-style--critique of consumerism