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Why YouTubers are feeling the burn
by Chris Stokel-Walker / Aug. 12, 2018

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From fashionistas to popular scientists, YouTube’s top video stars are crumbling under the relentless pressure of producing new content for the site

Stokel-Walker, C. (2018, August 12). Why YouTubers are feeling the burn. The Guardian. https://www.theguardian.com/technology/2018/aug/12/youtubers-feeling-burn-video-stars-crumbling-under-pressure-of-producing-new-content

Despite the protestations of obsessive fans and dismissive naysayers, for the site’s most successful content creators, simply switching on a camera and spouting whatever comes to mind is no longer the entire job description. A YouTuber is a small-screen entrepreneur who must oversee growth in a highly competitive and ever-expanding market, win merchandise deals, broker brand tie-ins and often manage support staff.

links nicely to that Wendy Brown quote mentioned in Jasmine Chorley's piece about the self being capital to invest in

by Chris Stokel-Walker 3 years, 3 months ago

Despite the protestations of obsessive fans and dismissive naysayers, for the site’s most successful content creators, simply switching on a camera and spouting whatever comes to mind is no longer the entire job description. A YouTuber is a small-screen entrepreneur who must oversee growth in a highly competitive and ever-expanding market, win merchandise deals, broker brand tie-ins and often manage support staff.

links nicely to that Wendy Brown quote mentioned in Jasmine Chorley's piece about the self being capital to invest in

by Chris Stokel-Walker 3 years, 3 months ago