(common Althusserian term) the process by which ideology, embodied in major social and political institutions (ideological & repressive state apparatuses), constitutes the very nature of individual subjects' identities through the process of "hailing" them in social interactions
As the French Marxist Louis Althusser pointed out in his essay on the ideological state apparatuses, this is what makes the ‘interpellation’ process (his name for a particular kind of capitalist indoctrination) so effective